The Color of Our Money Is Green
A Buyer's Guide to What Cars Actually Cost — by Roosevelt Gist. Know Before You Go To A Dealer.
What's inside
- The real invoice vs. MSRP math dealers hope you'll skip
- Word-for-word scripts to use in the F&I office
- The fees that are negotiable — and the ones that aren't
- How financing markups quietly add thousands to your payment
- Walk-away leverage: when to leave and when to close
Why this eBook
40 years on the lot. Insider knowledge from a career covering the auto industry. Real numbers, actual figures, actual scripts, actual playbook. Instant download — read on any device before your next dealer visit.
Don't walk into a dealership blind. Get the playbook the dealership already has. Read it tonight. Save thousands tomorrow.